About Us

As diamond manufacturers established in 1967 who have chosen to embrace the world of jewelry, we have thought a lot about our Innovation & contribution to this industry.

We understand that fashionable and refreshing design ideas must present strong statement, high level of finish, reliability, and variety to satisfy any jewelry passion. However, this is not enough to reflect our greatest and most unique strength which is the ability to provide you with the best quality diamonds and gems, at attractive prices without mediation gaps.

The endless combinations of weight, color, clarity grade, and quality of finish, creates an endless selection of price levels, and in fact allows us to satisfy your desires according to your budget, without having to compromise on the size or look of the jewel you chosen!

This is the essence of the method we have created for our clientele, a method called “Affordable luxury”.

this is our salient and unique virtue!

Located in the center of Israel’s diamond production and the world trading capital of New York, we take advantage of these benefits to reduce the cost of production and thus maximize the value our customers receive for their money.

Our business philosophy is based on the understanding that our customers are our most valuable asset And that we will always strive to maintain long-term relationships and see them return to purchase from us again in the future.

This guarantees that we will do everything we can to please and give you an excellent purchasing experience.

Affordable Luxury


The biggest challenge for diamond jewelry customers, is without a doubt, making the right choice of their jewelry center diamond. A choice that will affect more than any other factor, the appearance and price of the jewelry. It is the extensive experience in combining our diamond specialization that has led us to what we call “affordable luxury.”

The idea behind this method is that customers can purchase the jewelry they like the most, at a price that fits their budget, without compromising on the diamond size or appearance. We have chosen to divide our diamonds into four categories. Although each category has a wide price range possibility, Each category reflects a different price level for a particular jewelry. We highly recommend and strongly believe in each of the categories.

Clarity Enhanced Diamonds:
100% natural earth mined diamonds, with enhanced clarity and a lifetime warranty.

Invisible Flaws Diamonds:
100% natural earth mined diamonds, selected for eye clean visibility. No enhancement applied.

Color Enhanced Diamonds:
100% natural earth mined diamonds, with an irreversible enhanced color, Gia certified.

Gemological Certified Diamonds:
100% natural earth mined diamonds, certified by a reputable institute. Premium quality.

All 4 categories are included in our upgrade program. No matter which category you choose, expect to get the greatest value for money with us.
Check out our “Affordable Luxury” Collection in our shop and take a glimpse at how each category affects the price.

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Lifetime Upgrade

When you purchase your diamonds from Be Jolie, be certain you will always have the option to upgrade and switch.

Change size, quality or shape, anything is possible.

knowing you will receive the maximum credit for the diamond they are replacing.

This fact allows our customers to upgrade their diamonds dramatically, spending a relatively lower sum of money.


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Lifetime Warranty

Clarity Enhanced Diamonds

Be Jolie “lifetime warranty” for our unique fracture filling process, is granted to our clients for cases in which the diamond enhancement was damaged for any reason. In these cases, we shall process this diamond again free of charge.

 This feature complements our business Philosophy, which is based on trust, responsibility and the highest standards of service we wish to provide for our customers worldwide.

Earth mined diamond

Earth mined diamonds

We at Be Jolie exclusively use only 100% Natural earth mined diamonds, simply because they retain their price and value compared to their counterparts, e.g. lab grown diamonds.

The difference is due to supply. Natural diamond supply is limited, due to the billions of years it takes for nature to create a diamond. Yet with synthetic diamonds, there is no cap on the supply, which drives the price lower and lower as supply goes up.

The price of lab-grown diamonds is falling at an alarming rate and shows no signs of stopping or reversing. Take this into account when making your purchase.

The ability to turn unattractive rough diamonds into breath taking, luxurious polished diamonds, is a form of ART.

Just like a painter, a sculpture or an architect, the fingerprint of an exquisite diamond manufacturer, can be seen in his diamonds.

Although technology made a big step in the past two decades, still, the most important “too” in the production process, is the diamond manufacturer.

His skills & talent will determine the diamond beauty.

Meticulous and precise planning will impact the shape, the clarity and most importantly, the light performance & brilliancy.

Great love for the profession, years of experience and David Levy unique talent, is what makes our diamonds all so special.

Earth mined diamond

One Of A Kind

Luxary Jewerly

An innovative, bold and spectacular jewelry brand designed and made in USA & Israel. The use of unique diamonds and gemstones makes every piece of jewelry one of a kind. The original design ideas created a flexible, colorful and fresh jewelry line. One that can fit any mood and outfit.

We invite you to view our jewel high level of finish, the unique elegant lines, the vivid colors and sparkle.

Signature Gift Box

Signature Gift Box

We at Be Jolie desire that our customers get the ultimate buying experience, and strive for perfection, therefore, alongside your newly purchased Be Jolie piece of jewelry, we provide you with a luxurious signature jewelry box, in which you can store and safekeep your Be Jolie jewel.

In addition, we also include a special cloth, that will help you maintain the luster and brilliance of your amazing new gift.

Giving you a unique and one of a kind set.

Signature Gift Box
Payment Plans

Payment Plans

We understand that jewelry is a rather expensive luxury product that does not always have a budget available for it. Out of our desire to facilitate our buyers and make the purchase possible. 

We decided to allow deployment of up to 10 payments at no cost at all !

Size Guide

When purchasing a piece of Be Jolie jewelry, we tailor everything for you, so that your new gift will fit you perfectly. For this reason, we may need you to take some measurement in order to know your ring or bracelet size.

Luckily, we at Be Jolie have crafted a precise and easy guide just for you.

View Full Size Guide >

Care & Repair

A Lifetime of Service
When you purchase an engagement ring, you become a valued member of the Be Jolie family. We pride ourselves on providing continuous premium service, including care and repair, complimentary ring polishing and a full lifetime warranty.

With proper care, you can preserve the beauty of your Be Jolie jewelry and accessories for years to come.

We are delighted to offer cleaning and repair for most Be Jolie products. Our services include:
Professional jewelry resizing, cleaning, polishing and repair,
Watch battery replacement, resizing and maintenance and Leather repair.

For other servicing questions, please contact us.

This complimentary service is offered over the lifetime of your ring and not only ensures that your diamonds or gemstones are cleaned, but it also includes routinely checking (every six months) that the stones are secure in their settings. With proper care, your Be Jolie diamond ring will retain its beauty and character for many generations to come. Contact us freely for a complimentary cleaning service.

Professional Cleaning
A professional cleaning is recommended as frequently as once a year, depending on how often you wear your jewelry. Between professional cleanings, most jewelry can be maintained with a nonabrasive jewelry cleaner.

We ensure that our craftsmanship is to the highest standards and repair all items made by Be Jolie.
Our craftspeople are experienced in all aspects of jewelry care, from determining the best method for cleaning stones to restringing pearls to repairing clasps or earring backs.
Feel free to contact us for a repair, and after we make an assessment, we will send you a free estimate.

What To Avoid
Avoid exposing gold jewelry to household bleach, which will quickly cause gold to discolor and possibly disintegrate. Sterling silver tarnishes rapidly when exposed to salty air, swimming pool chlorine and products containing sulfur, such as rubber gloves and certain papers. Take care to protect your jewelry from impact against hard surfaces and avoid contact with abrasive surfaces—even a diamond can chip if hit with enough force or at just the right angle.
Enameling can also chip or scratch when struck. Gemstones and diamonds can scratch other stones and wear away at precious metals. Therefore, avoid stacking those rings and bracelets that would be vulnerable to such abrasion. Extreme temperatures, perfumes, cosmetics and household chemicals can also damage jewelry

Gemstone Care & Enhancement
We at Be Jolie select only the finest gemstones from around the world. Our gemstones are inspected for quality, beauty and durability, and only the stones that meet our exacting standards for color, clarity and cut are deemed Be Jolie quality. Additionally, we accept enhancements that are meant to improve the beauty of the gemstone. Some gemstones require more care than others. Please refer to the following guidelines to help ensure that your Be Jolie jewelry will be enjoyed for many years to come.

Gold and Platinum Jewelry Care
We responsibly source gold and platinum. These materials must meet exacting standards in order to be used in our designs.
To preserve the luster of your gold jewelry, avoid exposure to household bleach and other cleaning products, which will quickly cause gold to discolor and possibly disintegrate. We recommend that you store your gold jewelry in a safe place when engaging in these activities:
Household and outdoor chores (i.e., cleaning and gardening)
Showering, bathing or swimming in pools, hot tubs, hot springs and the ocean.
Using lotion, hair products, fragrances and other cosmetics.
Exercising at the gym or during contact sports, Preparing meals.
Diamond, gemstone and pearl jewelry needs to be treated with care. Even a diamond, the world’s hardest material, can be damaged under certain circumstances, and other gemstones are delicate. To prevent damage as much as possible, we recommend that you avoid exposing your diamond, gemstone and pearl jewelry to the following:

Variable temperatures
Perfumes and cosmetics
Ultrasonic cleaning
Household chemicals

Before you put your jewelry on:
Check that the fastening on your necklace or bracelet works without any issues,
Check the central stones by shaking your jewelry slightly. For the pavé, move your finger over the stones. If you hear a faint sound or feel the stones move, we recommend that you do not wear your jewelry and get the setting checked.
Where should I keep my jewelry?
When it isn’t being worn, your jewelry should be kept in its case or wrapped in a soft pouch to protect it from any impact or scratches. Precious jewelry can be scratched when it comes in contact with other jewelry.
We recommend only keeping one piece of jewelry in each case to prevent any kind of friction.
When you put a chain necklace or bracelet away in its box, always make sure you fasten your jewelry first to prevent any knots.
How should I clean my jewelry?
To make the diamonds of your jewelry sparkle, we recommend scrubbing them gently with a small brush with soft bristles in warm water and washing up liquid. This type of cleaning will help remove small dirt and dust particles without damaging your jewelry.
If, despite cleaning, the moving diamonds of your Move jewelry don’t seem to move as well as they used to or if your jewelry is tarnished, feel free to contact us for further advice or repair. Depending on the condition of your jewelry, our Workshop will restore its shine or look into the possibility of new polishing-rhodium plating.

Cleaning Your Diamond Jewelry
Depending on the setting you choose, you can soak your diamond engagement and/or wedding rings for up to 30 minutes in a solution of dishwashing liquid and water. This is best suited to prong and cathedral settings. In pave and basket settings, however, soaking the rings can increase the likelihood of the gems coming loose. Be mindful of this when you decide to soak any jewelry piece use mild dish soap in warm water and soak your jewelry for a few minutes. Using a soft cloth or cotton swab, gently scrub the metal (gold, platinum, silver) and then rinse. Repeat the process if necessary, but always proceed with caution when it comes to soaking jewelry.
For extra shine, you can soak diamonds in window cleaner afterwards. Because glass cleaner contains some harsh chemicals, do not soak for more than a minute at a time, and do not use this process at all with rhodium. To ensure that all of the glass cleaner is rinsed off, use the same mild dish soap solution. Dip your ring into the solution, rinse it with warm water, and then dry it completely.
You can use toothpicks to remove dirt that is lodged in between the prongs and the diamonds, but be extra careful not to scratch the metal or move the positioning of a prong. If fibers from cloth get stuck in the setting, gently use tweezers to remove them. Again, be careful of the metal. Even though diamonds can only be scratched by other diamonds, the precious metals into which they are set can be scratched more easily.
Ionic cleaners can be used on most diamond jewelry. If your engagement ring is set with stones other than diamonds, consider other cleaning methods, as some gemstones are adversely affected by the electrical current in the ionic cleaning process.
When storing your diamond jewelry, be sure to keep it separate from other jewelry. Remember that diamonds can not only scratch any other jewelry you have but can scratch each other as well. Make sure that two diamond pieces are not being stored in such a way that they touch each other.